Attribution whitepaper image

Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value.

Digital marketing managers have slammed current attribution solutions as "verging on useless" in a new survey commissioned by QueryClick.

Key topics of this report include:

  • Digital marketing and decision-making
  • Attribution
  • Programmatic

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