Discover how leading CMOs are changing their strategy
Our latest survey of 150 Chief Marketing Officers (CMOs) for UK consumer brands with a revenue of over £150 million explores the concerns CMOs have today including a lack of transparency and confidence in the performance their advertising spend delivers.
The report reveals a profound shift in the way CMOs are engaging agencies and spending their marketing budgets. Some are taking their activity in-house; whilst many others are turning to smaller, independent agencies who can offer more transparency.
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